A campaign for 'Folo' - the official app of the Israeli Kids' channel. The goal of the campaign was to present the app in a very lighten mood so I used the formats of funny dubs, remixes and parodies on film trailers for the right tone, the “vibes” that will appeal to the target audience. The massive campaign included a large amount of social media posts on Instagram and Facebook, videos on YouTube, Stories, gifs and promos in the Israel kids’ TV channel.
Creative director: Asaf Cohen
Product designer: Noi Navve
Made in Promots.tv